Music Matters Daily: Kendrick Lamar Stars in NBA Promo

K. Dot to Perform Song During Opening Week Concert on TNT

Who knew Kendrick Lamar had hoop dreams too?! The rapper is getting a lot of love from the NBA community for his latest single “i” off of his upcoming sophomore album. The self-love anthem has resonated pretty positively with ballers, and the NBA on TNT has decided to use the song as the official promotional track of the upcoming season. Kendrick will also perform the song during the NBA/TNT pre-game concert Oct. 30, before the Cavaliers and Knicks tip-off at 8 p.m. ET.

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